Examine the intricacies of the marketplace and discover what makes a person choose certain products. Learn ideas and innovations for new audiences, while always keeping the consumer’s best interest in mind.
What You’ll Study
The Marketing major provides an understanding of the important concepts of marketing. This major will prepare the student to practice marketing in a changing, competitive, global environment. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses and projecting marketing activities for the future. A marketing major offers a comprehensive understanding of the marketing role, including advertising and promotion, consumer behavior, retailing, Internet marketing, services marketing, market research and strategy. The learning process is enhanced with projects, case studies and simulations.
Faculty & Staff
Email any of our advisors with any questions you have about completing this program.
Maria Gil del Alcazar, Ph.D.
Uma Swamy
Marketing Program Overview
Majoring in Marketing provides students with the ability to develop marketing plans, determine customer needs and understand the changing competitive global environment through the completion of projects, case studies and simulations. Graduates of the program will understand internet marketing, market research, advertising and promotion and strategy.
Here are some highlighted courses included in the Marketing Major:
BUS 206 – Principles of Management
A survey of the primary functions of management including planning organizing, leading and controlling. Emphasis on the importance of management as it relates to the various functional areas of both manufacturing and service businesses.
ENG 304 – Business Communication
Development of critical writing used in business, science, technology and government. The course will emphasize library research in professionally-related fields, assigned essays and reports, letters and memoranda oral communications, case analyses and job search strategies.
MKT 205 – Principles of Marketing
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy and the marketing program.
MKT 318 – Consumer Behavior
Psychological, sociological, economic and other dimensions of consumers and their environments.
MKT 320 – Services Marketing
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.
MKT 321 – Internet Marketing
This course introduces a framework for learning and implementing effective Internet marketing programs. Four stages of customer website awareness will be reviewed and applied: awareness, exploration, expansion, commitment and dissolution when necessary.
What are the courses like in Marketing Major at NCWU?
Check out our latest university catalog for learning goals, course descriptions and suggested plans of study for NC Wesleyan University’s Marketing Program.
At NCWU, our marketing program focuses on three objectives:
- Preparing you to practice marketing in a changing, competitive, global environment
- Encouraging valuable ideas and innovation with real-world applications
- Understanding of marketing principles, consumer behavior, social and digital media, Internet marketing and marketing strategy
How does this degree prepare students for a career?
The business world presents opportunities for creative and motivated students who excel in pitching ideas and making them a reality. With a huge demand for individuals trained to help businesses grow their reach and pool of consumers, the versatile set of skills you’ll develop by pursuing a degree in marketing from NCWU will open doors and opportunities that are endless.
Job outlook for marketing careers
Jobs related to marketing are relatively abundant as it is an ever-growing field with a large demand. For market research analysts, as an example, employment is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations ().
Career Options
- Marketing majors can pursue careers in new product or service research and development.
- Careers in product or service sales are well-suited to graduates with Marketing degrees.
- Marketing professionals work in the advertising industry to advise and coordinate advertising content for maximum sales.
- Marketing graduates are primed for e-Commerce, a method of marketing products based on internet usage.
Wondering what you can do with a degree with this major? Check out these resources from NCWU Career Development & Leadership and the .
Wesleyan is dedicated to assisting students in their professional development offering resources and guidance for hands-on learning experiences through internships, assignments within the courses and job search resources. Let us help you focus on your education and career at the same time!
Our Top May 2026 Marketing Grads @ NCWU:
“I have really enjoyed my time at NCWU, especially being able to combine my passion for tennis with my studies in marketing. Being part of the tennis team and the marketing program allowed me to grow both as an athlete and as a future professional, while building friendships and connections that mean so much to me. After graduation, I plan to stay in the United States through OPT to gain professional experience and continue developing my career in marketing.”
Martin Jorgen Andre, ’26
Martin Cardestig received the 2026 Outstanding Marketing Student Award in Marketing and has demonstrated exceptional commitment to both academic excellence and campus leadership.
What our Marketing Faculty has to say about him…
Martin has demonstrated exceptional commitment to both academic excellence and campus leadership. As a dedicated member and captain of the NCWU Tennis Team, he has led by example—balancing the demands of collegiate athletics with the rigor of a marketing degree. In addition to his leadership on the court, he serves as Campus Tennis Staff, managing facility operations, assisting members, and delivering outstanding customer service in a fast-paced environment. In the classroom, he is known for his positive spirit, diligence, and steady participation. With a naturally quiet demeanor, he nonetheless stands out through his preparedness, thoughtful contributions, and genuine willingness to support his classmates. His leadership, character, and global perspective position him for continued success as he pursues professional marketing experience in the United States.
“Through my time at Wesleyan I have learned a bunch within my studies, but even more about myself. NCWU has allowed me to step outside of my shell and put myself out there in a variety of ways. Â Experiencing campus and the beautiful buildings is one thing, but the students and faculty you build relationships along the way is what really makes Wesleyan feel like home! Using my knowledge from the courses I have taken, I was able to land a job as a content manager for a NC based agency, which is exactly what I wanted to do post-grad but blessed to get the opportunity sooner!”
Kenley Amara Diaz, ’26
What our Marketing Faculty have to say about her…
Kenley is a driven marketing student with strong experience in social media management, digital content creation, and brand strategy. She has been a proven leader with years of experience guiding NCWU Cheer & Dance teams, coordinating projects, and supporting organizational goals. Kenley is now skilled at managing multi‑brand social accounts, developing compelling content, and collaborating with business clients to elevate brand visibility. Her excellent communication skills, leadership background as a collegiate team captain and student‑athlete representative, make her a an excellent choice for creative marketing, strategic planning, and community engagement.
“NCWU is an exceptional place to find growth, adventure, and support. My favorite part about my years here is that I have had the privilege to make important connections and feeling seen by those guiding my professional and academic journey. I Plan to enter the professional marketing field with an array of different experiences and guided support thanks to the faculty and staff at NCWU!”
Zoey Gonzalez-Turner, ’26
What our Marketing Faculty has to say about her…
Zoey is an experienced and adaptable professional with a strong background in diverse roles, consistently excelling in team‑oriented environments and managing a wide range of responsibilities. Known for fostering collaboration, maintaining organization, and bringing strong interpersonal skills to every setting, she is dedicated to creating cohesion in the workplace while pursuing continuous personal and professional growth. Zoey has been skilled in managing both digital and physical files, performing accurate data entry, and utilizing tools such as Word, Excel, and PowerPoint. She offers strengths in time management, scheduling, customer service, retail operations, photography, teaching and tutoring, as well as experience in social media marketing research and planning. We were glad to be part of her season at NCWU!
24/7 Tutoring Services. Free & Easy.
Â鶹Դ´ is partnered with Brainfuse, a complimentary online tutoring service, provided to all Wesleyan students. This service is available 24 hours a day, seven days a week and features live tutoring in the subjects of writing, reading, math, computer and technology, science and business.
Student Organizations
Be engaged at NCWU!
Choose from 30+ student-led clubs and organizations to connect with other students who share your academic interests or… create your own.
Transfer Articulation Agreements
To simplify the transfer process, NC Wesleyan University has a number of partnerships with other community colleges, universities and institutions that allow students to enroll at NCWU with simple pathways. These agreements outline the courses you should take to prepare for transferring to NCWU. Review the full list of transfer articulation agreements to see if your institution is listed.
